Regarding propaganda against animal slaughter in BTG (Back to Godhead) magazine, please do not print any picture showing how a cow is being murdered in our BTG. This will pollute the whole atmosphere. We are not meant for moving anyone’s sentiment against animal slaughter, we are neither Buddhists or Jains, whose main propaganda is against animal slaughter. Even the so-called vegetarians who do not take Krishna prasadam are as much sinful as the non-vegetarians.
Our propaganda is different, to make people Krishna Conscious, which automatically makes them sympathetic against any kind of animal slaughter. According to Srimad-Bhagavatam, one living entity subsists on the life of other living entities, either vegetarian or non-vegetarian. But we are neither of them. We are not vegetarian nor non-vegetarian. We are transcendental. We are concerned with Krishna Prasadam. Try to popularize Krishna Prasadam. People will naturally become vegetarian without any ghastly propaganda. The pictures of a mahajana or similar pictures for propagating the Bhagavata conclusion should be our objective.
Krishna Consciousness is based on pureunderstanding, not by any sentimental provocation. We simply stick to Krishna, and wish to render loving transcendental service unto Him. Even the so-called pious man, who is not in Krishna Consciousness, he is also a butcher. Because he is killing his own self. So in our view, everyone is butcher. So how we can discriminate who is honest and dishonest, butcher and not butcher? Our only test is how one is taking to Krishna Consciousnes: Even if a so-called butcher comes, we welcome him to chant Hare Krishna.
——Reference: Letter to Rayarama – Los Angeles, 19-Nov-1968