Even if one distributes ten million cows in charity during an eclipse of the sun, lives at the confluence of the Ganges and Yamuna for millions of years,
or gives a mountain of gold in sacrifice to the brahmanas, he does not earn one hundredth part of the merit derived from chanting Hare Krishna.
or gives a mountain of gold in sacrifice to the brahmanas, he does not earn one hundredth part of the merit derived from chanting Hare Krishna.
– Sri Chaitanya Charitamrita, adi 3.79, purport