“All the devotees connected with this Kṛṣṇa consciousness movement must read all the books that have been translated (Caitanya-caritāmṛta, Śrīmad-Bhāgavatam, Bhagavad-gītā and others); otherwise, after some time, they will simply eat, sleep and fall down from their position. Thus they will miss the opportunity to attain an eternal, blissful life of transcendental pleasure.”Chaitanya-caritamrta Madhya-lila 25.278 : Purport by Srila Prabhupada
“When one book is published I think I have conquered an empire. So try to publish as many books as possible and that will enhance the beauty and prestige of our society.”Srila Prabhupada correspondence, December 12, 1967
“Whenever there is any publication in any language, it enlivens me 100 times.”Srila Prabhupada correspondence, October 19, 1974
“The real preaching is selling books. You should know the tactic how to sell without irritating. What your lecture will do for three minutes, but if he reads one page his life may be turned.”Srila Prabhupada correspondence, September 30, 1972
“Books will always remain. That was the view of my Guru Maharaja, and I also have taken it. Therefore I started my movement with my books. And we shall be able to maintain everything with the sales of the books. The temples will be maintained by the book sales, and if there are no more temples, then the books shall remain.”Srila Prabhupada Letter to: Hamsaduta: — New Delhi 8 November, 1973
“Anyone who reads the books, that is also chanting and hearing. Why distinguish between chanting and book distribution? These books I have recorded and chanted, and they are transcribed. It is spoken kirtana. So book distribution is also chanting. These are not ordinary books. It is recorded chanting. Anyone who reads, he is hearing.” (letter from Srila Prabhupada, dated October 19,1974)
“So unless one is self-realized, there is practically no use writing about Krsna. This transcendental writing does not depend on material education. It depends on the spiritual realization. You’ll find, therefore, in the comments of Bhagavatam by different acaryas, even there are some discrepancies, they are accepted as asat-patha. It should remain as it is.” (Srimad-Bhagavatam 7.5.23-24, March 31, 1976, Vrindaban)
When one book is published I think I have conquered an empire.
So try to publish as many books as possible and that will enhance the beauty and prestige of our society.Srila Prabhupada correspondence, December 12, 1967
Whenever there is any publication in any language, it enlivens me 100 times.Srila Prabhupada correspondence, October 19, 1974
The real preaching is selling books. You should know the tactic how to sell without irritating. What your lecture will do for three minutes, but if he reads one page his life may be turned.Srila Prabhupada correspondence, September 30, 1972
Therefore, I recommend you to read books more and more and try to understand the subject matter from different angles of vision and be always discussing it with your godbrothers” (Letter to Bhargava, Los Angeles, 13 June 1972)
“And I am very much stressing nowadays that my students shall increase their reading of my books and try to understand them from different angles of vision. Each sloka can be seen from many, many angles of vision.”
(Letter to Tribhuvanatha dasa, Los Angeles, 16 June, 1972)“These books are the best advertising, they are better than advertising.
If we simply present Krishna Consciousness in a serious and attractive way,
without need to resort to fashionable slogans or tricks, that is sufficient.
Our unique asset is our purity. No one anywhere can match it.
That will be noticed eventually and appreciated, as long as we do not diminish or neglect
the highest standard of purity in performing our routine work,
not that we require to display or announce ourselves in very clever ways to get attention.
No, our pure standard is enough. Let us stand on that basis.”Srila Prabhupada letter December 28. 1971