Rūpa Gosvāmī has stated that five kinds of devotional activities-namely, residing in Mathurā, worshiping the Deity of the Lord, reciting Śrīmad-Bhāgavatam, serving a devotee, and chanting the Hare Kṛṣṇa mantra-are so potent that a small attachment for any one of these five items can arouse devotional ecstasy even in a neophyte.
Regarding worship of the form of the Lord, or Deity, Rūpa Gosvāmī has written the following verse: “My dear friend, if you still have any desire to enjoy the company of your friends within this material world, then don’t look upon the form of Kṛṣṇa, who is standing on the bank of Keśī–ghāṭa [a bathing place in Vṛndāvana]. He is known as Govinda, and His eyes are very enchanting. He is playing upon His flute, and on His head there is a peacock feather. And His whole body is illuminated by the moonlight in the sky.”
The purport of this verse is that if someone becomes attached to the Śrī Mūrti, or Deity of Kṛṣṇa, by worshiping at home, then he will forget his relationships of so-called friendship, love and society. Thus it is the duty of every householder to install Deities of the Lord at home and to begin the process of worshiping along with all of his family members. This will save everyone from such unwanted activities as going to clubs, cinemas, dancing parties, smoking, drinking, etc. All such nonsense will be forgotten if one stresses the worship of the Deities at home….
In the above two verses of Rūpa Gosvāmī there are some metaphorical analogies, which indirectly condemn the association of materialistic society, friendship and love. People are generally attracted to society, friendship and love, and they make elaborate arrangements and strong endeavors to develop these material contaminations; but to see the Śrī Mūrtis of Rādhā and Kṛṣṇa is to forget such endeavors for material association. Rūpa Gosvāmī composed his verse in such a way that he was seemingly praising the material association of friendship, love, etc., and was condemning the audience of Śrī Mūrtis or Govinda. This metaphorical analogy is constructed in such a way that things which seem to be praised are condemned, and things which are to be condemned are praised. The actual import of the verse is that one must see the form of Govinda if one at all wants to forget the nonsense of material friendship, love and society.
Śrīla Rūpa Gosvāmī has similarly described the transcendental nature of relishing topics which concern Kṛṣṇa. A devotee once said, “It is very astonishing that since I have seen this Personality of Godhead who is washed by the tears of my eyes, there is shivering of my body, and He has made me a failure in executing my material duties. Since seeing Him I cannot remain silently at home. I wish to go out to Him always.” The purport of this statement is that as soon as one is fortunate enough to contact a pure devotee, he must be anxious immediately to hear about Kṛṣṇa, to learn about Kṛṣṇa, or, in other words, to become fully Kṛṣṇa conscious.link to this page: https://prabhupadabooks.com/nod/13